Andrew Draper
● making things worth using
Product · Design · Engineering

I build products
at the seams.

Where design, engineering, and product meet, usually in the early stages, where the decisions aren't obvious and speed and quality tend to fight each other.

Currently Head of Product & Design at EyeQuant, where we build attention prediction tools that show what people actually see before anything ships.

Previously, I co-founded Manpacks, an early subscription commerce company that got considerably more attention than a business selling underwear probably deserved, and Allay, an insurance technology company we raised ~$7.5M for and eventually sold in 2020.

I was also on the founding executive team at Penny, where we grew from five people to over 130, raised more than $27M, and built an AI-powered sales platform that reached hundreds of thousands of users and roughly $5M in annual recurring revenue.

Lately I spend a lot of time on AI agents, a Chief of Staff that runs across our stack, a COO that optimizes spend, specialists for analytics and design, and a local LLM setup for the work that shouldn't leave the building. Most of it comes back to the same thing: less noise, clearer decisions.Keep Reading

Also building

Alongside EyeQuant, I'm building UXSense, which compares how people actually behave before and after each release, so teams can tell whether what they shipped works for the people using it. I also still contribute part-time to Endlss, the creator commerce platform that grew out of Penny.

Along the way

I was one of three founding members of Hootsuite Labs, an internal R&D team set up to find, build, and validate new product opportunities. I moved to Vancouver to help get it started, working across UX, product discovery, prototyping, and development, and several of our experiments made their way into Hootsuite's core product.

I've also built smaller software businesses. Flowhaus started as a fix for my sister-in-law's interior design firm and was eventually acquired, and Boxseat, which I built in 2009, is still used by the Ottawa Senators.

Across all of it I've led product, design, engineering, and marketing, and been directly involved in fundraising. I like being close to the product, the customer, and the decisions that determine whether something succeeds.

I still make plenty of things just because I want them to exist. Some turn into companies. Most don't. That's part of the fun.

Musician

I started playing drums in grade 10 stage band and have played on multiple albums as well as some minor touring around parts of Canada and the United States. You can hear my playing on Endgame's Here is Where Tomorrow Starts, Two Finger Point's Give Me New, and more. My current setup includes a beautiful set of natural finish Ludwigs with Sabian cymbals interspersed with various electronic pieces.

Mountain biker

I've enjoyed riding bikes for almost as long as I could walk but particularly enjoy hurtling down mountain side's, mostly in British Columbia. I currently ride a Trek Remedy 8, Commencal Meta 29 e-bike and a Norco Aurum downhill bike and now and again a Giant hybrid bike.

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Andrew Draper
01: Selected work

Things I've made & been part of.

Noodlings + Thoughts
Startups
  • EyeQuantHead of Product + Design. AI-powered design intelligence.
  • UXSenseFounder. User behavior detection agent for product teams.
  • EndlssExecutive team, part-time. Creator commerce platform.
  • PennyFounding executive team. AI sales platform that reached ~$5M ARR.
  • AllayCo-founder. Insurance technology acquired in 2020.
  • ManpacksCo-founder. Underwear subscriptions before they were a thing.
  • Pitch decksSome of the materials I've used to pitch investors.
Other Projects